You’ve probably seen vehicles on the road with “wraps.” While they look sharp and turn heads, you may have wondered, how effective are they? It may surprise you to find out that a vehicle wrap is the most effective form of advertising available today!
No matter what your industry you serve, you are probably finding that it’s harder and harder to build brand awareness today. Your competition is already doing the “same old” advertising, so if you want to stand out and be seen, you’ll need to do something out-of-the-ordinary. Not only are these a unique way to stand out from the crowd, but there are also many other benefits to commercial vehicle wraps.
While vehicle wraps are a great solution for small businesses that have a single vehicle, it can work well for fleets too. In addition, you can advertise your brand, a product, service or any other aspect of your business.
Impossible to Shut Off
Your message is always out there. When you’re driving on the road, other drivers can see your company name, logo, phone number and other information. Consumers can shut off a radio or change a TV station, but your message will always display.
The Outdoor Advertising Association of America states that car wraps boast the lowest per-impression cost of any advertising medium. This makes vehicle wraps affordable for nearly any size company–not just the big guns. In fact, a vehicle wrap may generate 30,000 or more impressions every single day.
Reaches a Huge Selection of Viewers
95% of Americans are reached by commercial vehicle wraps and other similar media. You’ll be reaching all ages and demographics across the area in which you drive. What could be better than that?
Reaches Drivers and Pedestrians
While your main viewers of a wrapped vehicle will probably be other drivers, don’t forget that pedestrians can see your ad too. You can take advantage of this additional impact and make a big impact with your brand.
Part of a Growing Trend
Transit advertising is the second largest segment of the outdoor advertising industry as far as dollars spent (as of 2003), so you’re remaining relevant and making sure you’ll stay ahead of the competition. If your competitors are considering vehicle wrap advertising, you definitely need to do it too, or you’ll miss out on a big opportunity.
Car, truck and commercial vehicle wraps are highly impactful. If you’d like more information about how this advertising medium can benefit your brand, reach out to us at ABD Signs & Printing today. We look forward to working with you.